As with most social media platforms, the first few years is the best possible timeframe to build your account and grow your following. After all, once the masses have found the social media network and settle in — your chances of becoming the next big thing are slim to none.
TikTok is the newest platform you should dive into right now. Really, it’s now or never. To help you out, we have partnered with our sponsors at Distrify to get free TikTok followers.
Do TikTok followers really matter?
Yes and no. Currently the TikTok algorithm is made to promote new content, rather than content of people you are following. TikTok does this to promote discovery of new TikTokkers and to give everyone a fair chance. This means that getting more followers doesn’t necessarily boost your views at this moment, but rather you should see it as an investment for the future.
So is it all about content then?
Currently, yes. It’s all about content and getting discovered. Discovery and new views are mostly derived from the “For You Page” or FYP. But it’s not easy to get there, it’s like hitting your news papers’ frontpage. To get on the FYP, you need to get a large amount of views, likes and shares in a short period after uploading. Of course, having followers comes in handy, but your best bet is to play the algorithm.
I’ve found an interesting article about the TikTok algorithm on this matter by Later. It goes further into detail than I possible could.
How to get more followers
So we have established that content is more important than getting followers. So how to get more followers? Well.. via your content. You see, the goal is to make TikToks that hit the For You Page. You can do this by following the latest TikTok trends. When your TikTok hits the FYP, it will get flooded with views. Thousands and potentially millions of people are now watching your video, and you can use this platform to convert those new viewers into followers!
This is what you can do to get the viewers to follow you
- Give them a catchy incentive: Maybe you host a giveaway at the end of your TikTok, and to participate they have to follow your account.
- The Cliffhanger Method: Plan a sequel to your (now viral) TikTok, and tell the viewers at the end of your TikTok to follow you to see the next part
- Ask nicely: Simply asking the viewers nicely to follow you to get more of this type of content will often help out!
Be creative, have fun
The most important part is to have fun with your TikToks. It’s okay to be creative, and you shouldn’t only follow the current trends, because your content won’t really stand out from the rest. Instead, give a creative twist to current trends and hypes, or create a new one. And who knows, maybe you’ll be the next TikTok star.